World’s Smallest Goal product Launch

FORZA released the World’s Smallest Goal. It only just about fits a size 5 football between the posts.

It needed launching so we dispatched hundreds to influencers on Insta and TikTok. The only instruction given to the creators was… “Get creative”. We were inundated with tags and organic social content from these channels, too much to share but I’ve picked a few. Some videos hitting over 1 million views on Insta and TIkTok.

The goal is now synonymous with challenge videos in the football content culture on socials.