MaxOut

METIS is Net World Sports gym and fitness brand. I partnered with local and up-coming cross fit event MaxOut to give METIS a competition platform. MaxOut only launched in 2023 with METIS being the official equipment supplier.

This project is all about brand visibility and authority. We want to elevate METIS and give customers real life examples of how it is some of the best gym equipment out there.

Both MaxOut and Net World were unsure how the event would go or if the equipment could indeed live up to the thrashing from cross fit athletes. So we held a “trial event” open to competitors to get an early look at the programming, but also MaxOut to rehearse the event and Net World to observe the equipment.

Safe to say it was a success! It brought an event to our new HQ and invaluable live product testing. Following the trial event, the real event was monumental. Sales increased and METIS was on the map alongside a cross fit registered event.

Side note… The trial event ended like no-one could have imagined…