Podcast Advertising

Podcast advertising is a solid top of the funnel marketing channel that when used correctly can be fantastic. It’s a chance to get authoritative voices saying the name of your brand, and give listeners that ambassador backed feeling when it’s mentioned by their favourite podcast host that they trust, for way less of an investment than working with them directly. I used the Social Sport Podcast Network (SSPN) as our agency to unlock the podcast advertising channel.

Through positive back and fourth of which are the best podcast to align our brands with, creative briefs and CTAs we landed on one of the highest performing advertising campaign the network had seen.

This has to be purely attributed alignment between sports fans, our sports brands and the networks speciality in sports. The right partnership for the right brands.

Some numbers. The networks average conversion rate is between 7.5% and 15%. Our well written briefs and careful alignment between our brands and SSPN podcasts, our campaigns conversion rate was between 20% and 30%. It served to 500,000 listeners from our investment. It returned double what we spent.