Women’s World Cup

For this video I had to direct the project as opposed to do it. I set out a “pre-vis” approved by marketing to give them a flavour of what the video would be. I used this to direct the look and feel of the video, to the team who executed it. From the pre-vis I built a list of locations, models, shot lists and a time frame. We only had 6 hours with our model, the restriction meant rewriting the broad scope of locations down to a handful. You can see where the vision’s scoped tightened from pre-vis to final video.

It’s a really practical way of working with multiple teams and align on the same page.

If you’re fast enough and play both videos at the same time (save your ears and mute one), you can see how that pre-vis really helped direct the video team.