#1 Selling Product, Refreshed Promotion Video

The FORZA PVC Goal range is the #1 selling product at Net World, it hadn’t had an official promotional video update in over 6 years. This was the update.

Multiple locations, models and USPs to feature. 1 week of prep, 3 shoots on location, 4 days in editing & reviews.

This project I stepped away from the camera and directed. I set the brief and creative direction, sourced locations, models and the team. It was a challenge to sit away from the edit and just use my vocabulary to the editor to make amends or tweak graphics and pacing.