Some Subtle VFX
I wanted this video to feel connected and fast. The brands USP is doing things quickly. To get that across I used frame blocking to transition from scenes creating that sense of pace.
What was shot in camera wasn’t all correct…
In the edit I was asked to replace a handful of shots, main reason being is the logistics needed to feel global. Time didn’t allow to re-shoot so I used some subtle VFX, which involved clean plates and tracking. For example, the DHL trailer isn’t real, neither the Wrexham logo on the packing table, and that isn’t really a FedEx lorry in the final shot.