Puma Nitro

Puma, Up & Running hosted a “try on” event. Hundreds of pairs of Puma Nitros made it into the hands of Factr members to try out in high tempo, endorphin pumping session made up of running and Hyrox stations.

My goal was super simple. People & shoes. People made the event and it was that emotion that would create the “FOMO” effect. Then… shoes, the product. There were clear reasons to come to this event, you get to wear a £200 pair of shoes to see if you like them, so show them off.